SouthSouthWest is an independent brand and culture studio. We work with pioneering brands on culture-defining projects that speak to the moment. We stand for new frontiers, new perspectives and new voices.
We believe the future demands wild creativity.
A brand and culture studio founded in 2007 in Melbourne, Australia. We work with some of the world’s leading organisations in their most critical moments. From the iPhone 1, through to the blockchain and AI, we have always viewed technology and creativity as powerful forces that go hand in hand.
Through a ‘culture-first’ lens we provide strategic, creative and editorial leadership; tailored to meet the unique needs of innovation and performance brands.
Intrepid Travel
Art Direction, Brand Guidelines, Brand Strategy, Collateral, Copywriting, Digital, Digital Design, Identity, Print,
Created and launched the ‘Good Trips Only’ the global campaign for Intrepid as travel came roaring back after the pandemic.
Accompanying the ‘Good Trips Only’ campaign, we’ve worked with Intrepid in publishing their first 3 editions of ‘The Good Times’.
The ‘Only Intrepid’ campaign was designed to repurpose existing footage and imagery. Building upon this, the communication system was designed to allow for unique headlines to be used each location, speaking cleverly to local insights. ‘Only Intrepid’ has been rolled out digitally, while also being brought to life in global cities NYC, London, Toronto, Melbourne and Sydney. Post-campaign research points to an increased brand awareness, reaching 40% within a general audience sample.
The identity is comprised of an enigmatic form; called Eon, that functions as both an experiential virtual object and a reductive graphic symbol. The geometry of the golden mean was used as the foundation for creating a sense of universal beauty with an intrinsic connection to the natural world.
Finalist. 2016 Premier’s Design Awards
Art Direction, Brand Experience, Brand Guidelines, Digital Design, Environment, Identity, Packaging
Launched globally in 2016, Daydream enables high quality virtual reality experiences on Daydream-ready mobile devices such as the newly released Pixel phone by Google.
As part of the creative process, extensive studies were undertaken to explore how the brand identity performs and behaves in a virtual environment.
Nike
Art Direction, Brand Experience, Brand Guidelines, Digital Design, Environment, Brand Identity, Campaign.
Brand Identity and Mascot Design for Swoosh High School.
Feels good to be back.
Inspired by the fearless Australian spirit, we created a suite of animated and still assets to launch Australia’s national team kit ahead of the 2022 World Cup.
Design of the uniform typography for Team USA, Brasil and Espana for the 2016 Rio Olympics.
Refurbishing a much-loved inner-city court in collaboration with Melbourne-based artist Olana Janfa and capturing the stories of the community through photography, design and storytelling.
A pinnacle moment for fans to connect and go deep with Westbrook.
Building a theatre and elevating the moment for some of the best young talent in American basketball.
Telling the stories of the next generation of Nike athletes. Immersive narratives and experiences driving sport forward.
A multi-sensory campaign to celebrate Jaryd Clifford, who is fast changing the way athletes of all abilities are seen and understood.
Pushing the world forward through collaboration. An exploration of creativity at the nexus of fashion and performance for Nike Air Max Day.
Capturing the essence of one of the world’s most iconic marathons. An experiential identity, campaign and event for the Chicago Marathon.
This Is More Than Star Gazing. A space-themed experience for Ball Beyond Limits in Houston, Texas.
A bold typographic campaign to energise the training category. An iconic custom version of Monotype’s Trade Gothic designed specifically for Nike Training.
Ross Gardam
Art Direction, Brand Guidelines, Brand Strategy, Collateral, Copywriting, Digital, Digital Design, Identity, Print, Typography
Redefining the next chapter for one of Australia’s leading design practices, the products they create and the people who create them. A long term creative partnership between studio and practice. A synthesis of modern technology and traditional craft. An investigation into the experiences found in the layer between objects and self.
SouthSouthWest
Art Direction, Brand Experience, Brand Guidelines, Digital Design, Environment, Brand Identity,
A bold youthful identity for the Next Stars program, an innovative player development program that is unique to the Australian NBL.
Early stage formative identity with the Zoox team, a pioneer in autonomous mobility, later acquired by Amazon.
KeepCup, The world’s first barista standard reusable coffee cup. Since first naming the product and developing the brand identity in 2009, SouthSouthWest have worked across all aspects of KeepCup’s global brand presence. KeepCup has gone on to sell an estimated 10 million cups globally, and prevented roughly eight billion disposable cups entering landfill.
A crafted identity for a Tasmanian architectural practice. Exploring the purity of an idea with precision and craft. Carving raw materials with real intent to create work that endures.
A type-driven identity and UI prototype for the cutting edge of autonomy.
MAAP has become a global leader in cycling apparel with distinctive design, uncompromising quality and an unparalleled handle on what’s coming next in cycling culture. We partnered with MAAP to define, articulate and express itself, through brand, campaign, retail, tone of voice, messaging and publishing.
An iconic brand for a new era for basketball in Tasmania as the Tasmania JackJumpers entered the National Basketball League in Season 21/22. A league-storming success, seeing them secure the number 2 spot in their debut season, whilst far exceeding all of their commercial targets.
Elite Performance Through Artificial Intelligence. An iconic brand for the future of athletic optimisation. A brand platform and experience design for a data-driven Artificial Intelligence system. Zone7 enables high levels of athlete performance and availability for some of the worlds most successful teams, clubs and leagues.
Iconic retailer House of Hoops was ready for change. The solution was a moving brand that embodies the spirit of the modern game; how it’s experienced, cherished and consumed. In motion or static, online or in person this is a brand that lives for hoops and feels native to where ever the game takes you.
Respecting the heritage and equity of the ABC-MART brand, the new Grand Stage brand is crafted from a custom sans serif unicase which is applied across all brand touchpoints. Grand Stage open type is optimised for digital displays and merchandise across the entire retail experience.
A clean, type-driven identity and refreshed store experience for an iconic sportswear retailer. Rolled out across a global footprint.
A brand strategy and identity for one of Australia’s most iconic and awarded wilderness accommodation providers. Building meaning through connection to landscape and a rugged, minimalistic aesthetic.
Bastion Cycles
Creative Direction, Brand Experience, Brand Identity, Brand Strategy, Digital, Identity, 3D Production, Film Direction
The new Bastion Owners Portal was designed and developed to improve the bespoke customisation process that Bastion have built their reputation. Custom 3D rendered environments and high-resolution Bike composites were created to build a realistic and high-end experience. A refreshed Bastion website further helps to increase their presence online, allowing them to better connect with a global audience.
Owner Experiences lie at the heart of the Bastion offering; a chance for owners to ride and share experiences together. As each event brings together a unique experience, custom branding has been developed for each.