SouthSouthWest is an independent brand and culture studio. We work with pioneering brands on culture-defining projects that speak to the moment. We stand for new frontiers, new perspectives and new voices.

We believe the future demands wild creativity.

Intrepid
Travel

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Daydreaming
a New Reality

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A Decade
of Swoosh

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Exploring Space, Form and Light

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The Power
of Identity

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Bastion
Cycles

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  • Creating a reuse revolution
  • Brand for the Next Generation
  • Meta Wearables to the world
  • A 50 year rebrand for Money
  • Launching the hometown heroes
  • Celebrating new voices for Nike
  • A facelift for VRs favourite Owl
  • A new way to bank for ANZ
  • Making global surfing history
  • An identity for the senses
  • House of Hoops kinetic identity
  • Never stop pedalling for MAAP
  • Russell Westbrook 'Why not?'
  • Melbourne marathon make-over

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About

A brand and culture studio founded in 2007 in Melbourne, Australia. We work with some of the world’s leading organisations in their most critical moments. From the iPhone 1, through to the blockchain and AI, we have always viewed technology and creativity as powerful forces that go hand in hand.

Through a ‘culture-first’ lens we provide strategic, creative and editorial leadership; tailored to meet the unique needs of innovation and performance brands.

Services

Identity Creation

Brand strategy & naming
Brand identity design
Tone of voice
Motion principles

Storytelling

Campaign creative
Art direction
Content strategy
Editorial
3D & motion
Brand publishing

Brand Systems

Identity systems
Brand assets & guidelines
Online asset management

Ventures

Product development
Design sprints
Co-investment

Experiences

Digital experience
Placemaking
Store & brand experience
Brand activations

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