URBNSURF
Credits
- Client
Urbnsurf
- Link
urbnsurf.com.au
- Collaborators
Jamie Brown, Wilderbeest, Stu Gibson, Adam Gibson, Ed Sloane, Ted Grambeau, Residency Studios, Match & Wood, Bastion Effect, Made in the Pile
- Services
Animation, Apparel, Art Direction, Brand Experience, Brand Guidelines, Brand Strategy, Campaign, Digital Design, Digital Strategy, Editorial, Identity, Photography, Publishing, Signage, Video
Since being appointed as the consulting brand director and creative agency for URBNSURF, Australia’s first public surf park, SouthSouthWest have built a brand system and marketing engine that covers all aspects of the experience. Bringing together a rock star team of surfers, creators and collaborators, along with deep client-side engagement, the brand philosophy of ‘soulful progression’ has been brought to life across every touchpoint.
The desire all along for URBNSURF was to build a church to surfing that welcomed everyone; from a first time beginner to elite world champions. To attract and satisfy such a diverse cohort, SouthSouthWest developed a data-led strategy that focussed on core customer groups who are then identified, communicated with and supported in a unique way that speaks to their needs and wants. With a million+ video views and 100K+ social engagements over the past two months alone, the brand has built a loyal following and a healthy membership base, ready to fill the lagoon as soon as the doors open.
