Stop Exercising
Start Training
Credits
- Client
Nike
- Art Direction
Dirk Barnett, Jason Herkert
- Photography
Benjamin Lennox
- Services
Typography, Brand Experience, Digital Design, Art Direction, Environment
A bold typographic campaign to energise the training category.
An iconic custom version of Monotype’s Trade Gothic designed specifically for Nike Training. Launched in Spring ’17 via the Stop Exercising Start Training campaign across all channels and in training spaces globally.
Exercise is random, aimless movement today.
Training is relentless dedication to be better tomorrow.
