Pumphouse Point
Identity, Typography, Photography, Brand Strategy, Art Direction, Campaign, Digital
Developer and eco-tourism stalwart Simon Current has pursued his vision for Pumphouse Point for nearly twenty years. A bold and ambitious dream was realised when Pumphouse Point welcomed its first guests in early 2015. Working to a clear brief on how he wanted guests to interact with and become immersed in their surroundings, SouthSouthWest were engaged to build a brand strategy and identity which was then executed across all aspects of the guest experience.