Nike We Run

Earlier this year we worked with the Global Brand Design team at Nike to develop the identity for all Nike dual gender global running races.

It’s been exciting work on a project of such scale and to see the identity system being applied with such consistency across the world, achieving the objective of unifying and connecting each event and its participants with a common sense of energy and passion. From Soweto to Taipei, Buenos Aires to Moscow; and more to follow, the identity number of runners representing themselves and their city via We Run is in the hundreds of thousands in 20+ cities worldwide.