A progressive brand experience, embodying elevated sneaker culture for one of Asia’s largest footwear retailers.

Respecting the heritage and equity of the ABC-MART brand, the new Grand Stage brand is crafted from a custom sans serif unicase which is applied across all brand touchpoints. Grand Stage open type is optimised for digital displays and merchandise across the entire retail experience.

Created in partnership with CallisonRTKL (retail design and architecture) to work seamlessly at retail and digital for Japan and Korea.