Nike Air
Max Day

Pushing the world forward through collaboration. Re-imagining the future through the eyes of a creative generation.

In the lead-up to Air Max Day 2020, Nike Australia partnered with students and grads from RMIT University’s School Of Fashion and Textiles to celebrate Air Max Day their way. To use imagination and creativity to push the world forward by any means necessary. We worked with all creators to direct, enable and capture the process and how to share it with the world in a way that reflected them.

The campaign required a quick pivot from in person to digital experiences. We devised, designed and delivered a digital microsite and content platform to project the creative outcomes of the collaboration to the largest possible audience.

The microsite allowed the collaborators to share their design and inspirations and to stay digitally connected to their community, right at the moment where it had never mattered more.