A brand for a team at the forefront of high performance medicine.

Arena Labs is a collaborative alliance of unique minds, drawing on expertise at the upper echelons of diverse fields such as defence, performing arts, military intelligence and the sacred world of medicine. Through the use of highly skilled embedded observation and 360 video capture techniques, they are driving radical improvements that enable surgical teams to achieve new levels of performance.

A Heavily Distilled Message

A key aspect of the project was a strategic journey that distilled the key ideas, philosophies and messages into a brand document that then formed the foundation of the identity and digital design process. The core expression of the brand was a rich, punchy website which is intentionally restrained from a content perspective, whilst being image and story rich.