Partnering with the Google VR design team to develop one of the world’s first kinetic virtual reality brand identities.

The identity is comprised of an enigmatic form; called Eon, that functions as both an experiential virtual object and a reductive graphic symbol. The geometry of the golden mean was used as the foundation for creating a sense of universal beauty with an intrinsic connection to the natural world.

Launched globally in 2016, Daydream enables high quality virtual reality experiences on Daydream-ready mobile devices such as the newly released Pixel phone by Google.

As part of the creative process, extensive studies were undertaken to explore how the brand identity performs and behaves in a virtual environment.