of Hoops

A bold, kinetic identity for the home of basketball.

Iconic retailer House of Hoops was ready for change. The solution was a moving brand that embodies the spirit of the modern game; how it’s experienced, cherished and consumed. In motion or static, online or in person this is a brand that lives for hoops and feels native to where ever the game takes you.

Initially previewed at Lebron’s first game in Lakers colours, the brand is now being deployed across flagship stores, and ‘Courtside’ retail pop ups and experiential spaces globally, with all retail doors to follow.