Intrepid
Travel
Credits
- Client
Intrepid Travel
- Link
- Services
Art Direction, Brand Guidelines, Brand Strategy, Collateral, Copywriting, Digital, Digital Design, Identity, Print,
Created and launched the ‘Good Trips Only’ the global campaign for Intrepid as travel came roaring back after the pandemic.
Accompanying the ‘Good Trips Only’ campaign, we’ve worked with Intrepid in publishing their first 3 editions of ‘The Good Times’.
The ‘Only Intrepid’ campaign was designed to repurpose existing footage and imagery. Building upon this, the communication system was designed to allow for unique headlines to be used each location, speaking cleverly to local insights. ‘Only Intrepid’ has been rolled out digitally, while also being brought to life in global cities NYC, London, Toronto, Melbourne and Sydney. Post-campaign research points to an increased brand awareness, reaching 40% within a general audience sample.
