Jaryd Clifford is fast changing the way athletes of all abilities are seen and understood. Sound and accessibility was an incredibly important consideration for this project. For the film, the sound was designed to convey a sense of Jaryd’s experience of running – footfall, breath and the sound of his guide runner Tim Logan running alongside him. We also extended the story into an audio series experienced via a Spotify playlist.
The campaign launched alongside additional athlete stories we helped bring to life, including skateboarder Hayley Wilson, runner Catriona Bissett and shot putter Dame Valerie Adams.