Redefining an iconic outdoor brand through a ground-up refocus and refresh.

SouthSouthWest were engaged to refocus the Kathmandu brand; to connect with a new generation of globally active travellers in an increasingly competitive market. The remit spanned from a distillation of essence, tone, language and art direction style, through to retail experiences, campaign development, brand book and a new comprehensive brand guideline that led to a refreshed approach to all communications.