Mambo
World

Credits

Client
Mambo
Link
mamboworld.com.au

Services
Art Direction, Brand Strategy, Copywriting, Digital, Digital Design, Digital Strategy, Editorial, Identity, Publishing

Reintroducing an iconic Australian bran to a new generation of culture makers through digital publishing.

Mambo isn’t a brand, it’s a world. Shitloads of brands say that, but Mambo actually means it. Since 1984, Mambo has created a world of stories about Australian art, music and beach culture. Mambo World is an editorial platform designed to provide the right glimpse into that world, to the right people, at the right time.

Beach, Art, Stuff

Covering the essentials of Beach, Art and Stuff, Mambo World publishes four articles a week from Australia’s most influential writers and culture makers. Features, videos, reviews and artistic deep dives are designed to attract a new audience to Mambo, and revive the interest of the groms of the 80s, who have turned into the shoppers of today.