Play New

Telling the stories of the next generation of Nike athletes. Immersive narratives and experiences driving sport forward.

New Role Models

Ezi Magbegor is an imposing figure on the court, with a drive that saw her take the 2020 WNBA title with the Seattle Storm and win the WNBL Rookie of the Year in 2018.

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New Possibilities

Rahma Soliman is a boxer, painter and designer from Brunswick in Melbourne’s inner north. When the pandemic shut her gym, she trained in a local park.

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Play New is truly multi-platform storytelling. Each film was distributed across Instagram, TikTok, Nike’s channels and accompanied by deep dive articles. SouthSouthWest partnered with Nike on every facet of creative direction and storytelling along the journey, from athlete interviews to set design.