An identity for the senses. Where restraint and materiality give rise to new forms.

Solid State is a mens grooming brand that does away with the liquid. As the brand looked to refresh and broaden the product story for an international audience, SouthSouthWest were engaged to rebuild the brand from the ground up.

Tactility that speaks to desire

As a sensory product that is sold increasingly online, the brand needed to build desire purely through the visual sense. Tactility was the weapon of choice, expressed through an array of physical materials and evocative textures. Of course it smells amazing.