Explorations at the frontier of identity. Distilling meaning and purpose into brand identity systems that are built to endure.

Early stage formative identity with the Zoox team, a pioneer in autonomous mobility, later acquired by Amazon.


KeepCup, The world’s first barista standard reusable coffee cup. Since first naming the product and developing the brand identity in 2009, SouthSouthWest have worked across all aspects of KeepCup’s global brand presence. KeepCup has gone on to sell an estimated 10 million cups globally, and prevented roughly eight billion disposable cups entering landfill.

Room 11 Architects

A crafted identity for a Tasmanian architectural practice. Exploring the purity of an idea with precision and craft. Carving raw materials with real intent to create work that endures.


A type-driven identity and UI prototype for the cutting edge of autonomy.

Intrepid Travel

A refreshed masterbrand for a much-loved B Corp who lead the field in sustainable small group travel.


MAAP has become a global leader in cycling apparel with distinctive design, uncompromising quality and an unparalleled handle on what’s coming next in cycling culture. We partnered with MAAP to define, articulate and express itself, through brand, campaign, retail, tone of voice, messaging and publishing.

Tasmania JackJumpers

An iconic brand for a new era for basketball in Tasmania as the Tasmania JackJumpers entered the National Basketball League in Season 21/22. A league-storming success, seeing them secure the number 2 spot in their debut season, whilst far exceeding all of their commercial targets.

Zone 7

Elite Performance Through Artificial Intelligence. An iconic brand for the future of athletic optimisation. A brand platform and experience design for a data-driven Artificial Intelligence system. Zone7 enables high levels of athlete performance and availability for some of the worlds most successful teams, clubs and leagues.

House of Hoops

Iconic retailer House of Hoops was ready for change. The solution was a moving brand that embodies the spirit of the modern game; how it’s experienced, cherished and consumed. In motion or static, online or in person this is a brand that lives for hoops and feels native to where ever the game takes you.

ABC-MART Grandstage

Respecting the heritage and equity of the ABC-MART brand, the new Grand Stage brand is crafted from a custom sans serif unicase which is applied across all brand touchpoints. Grand Stage open type is optimised for digital displays and merchandise across the entire retail experience.

Bastion Cycles

The Defenders of the New Standard. A crafted and considered strategy, name and identity for a truly remarkable 3D printed, custom bike brand.

Finish Line

A clean, type-driven identity and refreshed store experience for an iconic sportswear retailer. Rolled out across a global footprint.

Pumphouse Point

A brand strategy and identity for one of Australia’s most iconic and awarded wilderness accommodation providers. Building meaning through connection to landscape and a rugged, minimalistic aesthetic.