A Life Outside

Evocative visual storytelling and a refined graphic approach that creates a holistic brand narrative.

A life outside

SouthSouthWest were engaged to capture the essence and personality of the iconic Tait brand via a fresh approach to art direction, a custom designed Makers mark and the creation of a vibrant online experience, imbued with notions of warmth, effortless sophistication, and a timeless romance for the Australian outdoors.